EVDirect BYD Sales Predictions: BYD Australia 2026 Outlook
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BYD expects to sell close to 100,000 vehicles in Australia in 2026, roughly double its 52,415 sales in 2025, and finish second or third overall. The brand is on track, with sales up 110 percent to the end of April 2026. Growth is led by the Shark 6 ute, Atto 2, and Sealion 7. Meanwhile, BYD has taken distribution in-house from launch partner EVDirect, which now focuses on retail through a joint venture with Eagers Automotive.
BYD Australia 2026 at a Glance
| Measurement | Detail |
|---|---|
| 2025 sales | 52,415 (8th place) |
| 2025 growth | More than 150 percent |
| 2026 forecast | Close to 100,000 |
| 2026 target rank | 2nd or 3rd |
| Growth to April 2026 | Up 110 percent |
| Top models | Shark 6, Atto 2, Sealion 7 |
| Distribution | BYD Australia (in-house) |
| Retail partner | EVDealer Group (EVDirect and Eagers JV) |
The Headline Forecast: Close to 100,000
The standout prediction is that BYD expects to finish 2026 with close to 100,000 Australian sales, placing it second or third overall. That would roughly double the 52,415 it sold in 2025, when it finished eighth in just its fourth year in the market.
It is an aggressive target, but the trajectory supports it. BYD's sales grew more than 150 percent in 2025 and were up another 110 percent to the end of April 2026, so the momentum is firmly on the company's side.
From EVDirect to BYD Australia: The Big Change
The most significant structural shift is in how BYD is run locally. EVDirect, founded by Luke Todd, introduced BYD to Australia in 2022 and built it into one of the country's fastest-growing brands, delivering more than 50,000 vehicles and expanding the range from one model to six.
In 2025, BYD took national distribution in-house under BYD Australia. EVDirect has repositioned to focus on retail through a joint venture with Eagers Automotive, now called EVDealer Group. The split is simple:
- BYD Australia: Handles import and distribution directly
- EVDealer Group: Runs retail, sales, and service as BYD's largest national platform
The expected benefit for buyers is shorter wait times and better stock availability, thanks to BYD's right-hand-drive supply chain. For more on how that affects buyers, see our guide to BYD's Australian delivery and wait times.
The Numbers So Far in 2026
The early 2026 data shows BYD is delivering on its promise:
- April 2026: BYD achieved a podium finish, the first time a Chinese brand has placed in the top three of monthly Australian deliveries
- March 2026: BYD entered the top three and held four of the top ten pure-EV spots
- Sealion 7: Recorded 1,970 sales in a single month in March, a standout performer
- Trajectory: Up 110 percent year-to-date to the end of April
BYD is no longer relying on one hero model. Instead, it is filling every segment with EV and plug-in hybrid options, capturing volume across the board.
What Is Driving the Growth
BYD's 2026 push is led by a handful of key models:
-
Shark 6 ute: Australia is the Shark 6's number one market worldwide, and the new Performance variant adds 3,500 kg towing appeal. Our guide to
the 2026 Shark 6 and its Performance variantcovers the update.
- Atto 2: The affordable small SUV is drawing strong orders
- Sealion 7: The medium SUV is a consistent top-ten EV
- Sealion 8: The new large family SUV broadens the range further
This breadth, spanning city cars to utes and now premium SUVs, is the engine behind the forecast.
Can BYD Hit 100,000? A Grounded View
The target is ambitious but credible. In its favour, BYD has sustained triple-digit growth, a rapidly expanding model range, an improving dealer network, and the best-selling PHEV ute in the country.
The challenges are real too. Reaching 100,000 requires the strong run rate to hold all year, the EVDirect-to-EVDealer transition to bed in smoothly, and the brand to keep winning buyers against intensifying competition from Tesla, MG, GWM, Kia, and newcomers like Zeekr. Supply and stock consistency will be the deciding factor. On balance, even if BYD lands slightly short of 100,000, a second or third-place finish looks well within reach.
The Toyota Ambition
Beyond 2026, BYD has made no secret of its ultimate goal: to overtake Toyota, Australia's market leader for more than two decades. COO Stephen Collins has framed leadership as more than just sales volume, pointing to service, brand, and customer experience as part of the picture.
Toppling Toyota will take years, not months. But the fact that a brand only four years into the market is talking credibly about market leadership shows how dramatically BYD has reshaped the Australian landscape.
Common Questions
How many cars will BYD sell in Australia in 2026?
BYD expects close to 100,000 sales, roughly double its 2025 total, aiming for second or third overall.
How many did BYD sell in 2025?
52,415, finishing eighth in its fourth year in Australia.
What happened to EVDirect?
BYD took distribution in-house, while EVDirect now runs retail through a joint venture with Eagers Automotive, called EVDealer Group.
What is BYD's best-selling model in Australia?
The Shark 6 ute, with Australia being its number one market worldwide.
Does BYD want to beat Toyota?
Yes, outright market leadership is its long-term goal, though it will take years.